Privacy Policy -

  • About MissingX Group

    • MissingX Group consists of:
        MissingX AS
        Martin Linges Vei 25,
        1364 Fornebu, Norway
        Organization number in Norway: 982 119 049
        MissingX UK Limited
        registered offices is C/O Cas McGee Limited,
        Suite 85, 56 Tavistock Place, London, United Kingdom,
        WC1H 9RG
        registered with Companies House UK as 10326657.
  • Data controller

    • For the purpose of EU regulation 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, MissingX AS is considered the data controller.
  • About this Privacy Policy

    • MissingX ("we", "us", or "our") is committed to protecting and respecting your personal information and privacy. This policy (together with our cookies policy, website terms of use and any other documents referred to on our website) sets out the basis on which any information we collect from you, or that you provide to us, will be processed by us.
    • By visiting you are accepting and consenting to the practices described in this policy.
      Please read the following carefully to understand how we collect and use your information. If you have any questions about this policy or our use of your information you can contact us at the address above.
    • Changes we may make to this policy will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to this policy.
  • Information We May Collect From You

    • We may collect and process the following information about you:
      • Information you give us: You may give us information about you by filling in forms on our website, subscribing to our services (such as email alert bulletins) or by corresponding with us by phone, e-mail, social media or otherwise. This includes information you provide when you register to use our website, subscribe to our service, participate in social media functions on our website, enter a competition, promotion or survey and when you report a problem with our website. The information you give us may include your name, date of birth, address, country of residence, e-mail address, photo card ID information, phone number, travel preference information and credit card information. Please note credit card information is not stored by MissingX at all but with our ecommerce provider.
      • Information we collect about you: Each time you visit our website we may automatically collect the following information:
        • Technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform; and
        • Information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our website (including date and time); page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from page.
      • Information we receive from other sources: We may receive information about you if you use any of the other websites we operate or the other services we provide. In this case we will have informed you when we collected that information that it may be shared internally and combined with information collected on this website. We are also working closely with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies) and may receive information about you from them.
  • Cookies

    • Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a smooth user experience when you use our website and also allows us to improve our website. For detailed information on the cookies we use and what we use them for see our cookie policy.
  • Uses Made of Your Information

    • We use information held about you in the following ways:
      • Information you give to us. We will use this information:
        • To carry out our obligations arising from any contracts entered into between you and us and to provide you with the information and services that you request from us;
        • To provide you with information about other products and services we offer that are similar to those that you have already purchased or enquired about;
        • To provide you, or permit selected third parties to provide you, with information about products or services we feel may interest you. If you are an existing customer, we will only contact you by electronic means (e-mail or SMS) with information about goods and services similar to those which were the subject of a previous sale or negotiations of a sale to you. If you are a new customer, and where we permit selected third parties to use your information, we (or they) will contact you by electronic means only if you have consented to this. If you do not want us to use your information in this way, or to pass your details on to third parties for marketing purposes, please tick the relevant box situated on the form on which we collect your information (the order form or registration form);
        • To notify you about changes to our company or services;
      • Information we collect about you. We will use this information:
        • To administer our website and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
        • To improve our website to ensure that content is presented in the most effective manner for you and for your computer;
        • To allow you to participate in interactive features of our service, when you choose to do so;
        • As part of our efforts to keep our website safe and secure;
        • To measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you;
        • To make suggestions and recommendations to you and other users of our website about products or services that may interest you or them.
      • Information we receive from other sources. We may combine this information with information you give to us and information we collect about you. We may use this information and the combined information for the purposes set out above (depending on the types of information we receive).
  • Disclosure of Your Information

    • We may share your personal information with any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries. We may share your information with selected third parties including:
      • Business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you;
      • Analytics and search engine providers that assist us in the improvement and optimisation of our website. We may disclose your personal information to third parties:
      • In the event that we sell or buy any business or assets, in which case we may disclose your information to the prospective seller or buyer of such business or assets;
      • If MissingX in part or substantial assets are acquired by a third party, in which case information held by it about its customers will be one of the transferred assets;
      • We may also disclose data and information about you to our selected partners from law enforcement. This will be primarily to prevent and detect crime. Identify offenders and to allow offenders to be prosecuted;
      • If we are under a duty to disclose or share your information in order to comply with any legal obligation, or in order to enforce or apply our terms and conditions and other agreements; or to protect the rights, property, or safety of MissingX, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.
  • Where We Store Your Information

    • The information that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (EEA). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff maybe engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your information, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your information is treated securely and in accordance with this policy. All information you provide to us is stored on our secure servers. Any payment transactions will be encrypted. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our website, you are responsible for keeping this password confidential. You should not share this with anyone.
  • Disclaimer

    • Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your information, we cannot guarantee the security of your information transmitted to our website; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
  • Your Rights

    • You have the right to
      • Ask us not to process your information for marketing purposes. We will inform you (before collecting your information) if we intend to use your information for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your information. You can also exercise the right at any time by writing to, at the address given above.
      • Request access to and rectification or erasure of personal data or restriction of processing concerning the information.
      • Obtain from the us confirmation as to whether or not your personal data is being processed.
      • You can also withdraw your consent to the processing of your information at any time.
      • Request to get information which you have provided to us in a machine-readable format and you have the right to transmit those data to third parties without hindrance from us.
      • Lodge a complaint with a supervisory authority.
      • Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you.
    • Our website may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any information to these websites.
  • For How Long will MissingX retain My Personal Information Rights

    • Information will be retained for
      • A period necessary to fulfill our obligations relating to the Services.
      • A period necessary to fulfill the purposes outlined in this Privacy Policy.
      • A longer period than mentioned above if retention is required or permitted by law.